In 1963, Don Francisco Montero Martin, founder of Ron Montero, decided to pursue his dream: to produce a superior quality rum, using traditional methods. The road ahead was not an easy one, but thanks to his perseverance, his visionary spirit and his business acumen, he succeeded in placing golden rum in the Spanish market, which hitherto had little or no knowledge of this product. The results of his entrepreneurial acumen are Ron Pálido Montero and Ron Montero Gran Reserva.
From the deep knowledge he gained growing up in a sugar cane cultivating and processing environment, Don Francisco Montero developed his own method of producing rum, and rumours of his secret formula were rife. Notwithstanding, he maintains that his fundamental principle is to source the finest quality raw materials, use traditional artisanal methods of production and of utmost importance, “not be overly hasty in wanting to sell the product”.
Today, “Uncle Paco” is proud that Motril is known for his rum and states quite categorically: “No one believes that Rum Montero will disappear, because there is enough rum for years to come. I will depart, but Rum Montero will continue with the same supreme quality and will maintain its unique identity. The distillery will be in good hands, because those who take over have been brought up in the tradition; they were trained by me”.
In 2007 Joaquín Martín Montero, nephew of the founder and director of the last sugar cane cultivator in Europe (and the only molasses distillery in Spain) bought Ron Montero distillery. He and his wife took charge to reform the distillery and now their daughter, Andrea, manages the distillery; youthful and with an enterprising nature she affirms her aim is to “to maintain the founder´s spirit and grow, little by little, without ever jeopardizing the quality we have become known for, throughout our long history”.