Location: South Korea
Without the complicated explanation, Jinro Soju is a distilled spirit from Korea, made from selected finest ingredients (rice, sweet potatoes and tapioca) and the purest water. It is clear and looks similar to Vodka. However, the flavor is nothing like Vodka; It has a subtle sweetness with a softer and smoother finish.
Soju has been produced by HITEJINRO in Korea since 1924. The brand’s success is built squarely on its passion for crafting a spirit from Korea’s finest natural ingredients. Soju is distilled and undergoes natural bamboo charcoal filtering, ensuring absolute purity and creating the drink’s famously smooth finish, filtering 4 times. Because of the filtration, it leaves no harmful ingredients and impurities, so you can enjoy the pure taste without the burden of a hangover.
Finding new ways to have fun and develop the art of drinking Soju is part of Korean bar culture. There are all kinds of ways to enjoy the drink. It is the original, easy and social spirit at the heart of great nights out. Soju works well with a variety of food thanks to the subtlety of its flavor. The best Soju is sometimes described with words like buttery, with a hint of sweetness. As the leading Soju in Korea JINRO is the brand that brings to life the drinks and the rituals that make Soju so popular.