Soho Store

Welcome to our Soho page where you can find all the latest tweets, news and events! Keep an eye out for any limited offers and special events that are happening in your local Amathus store.

Please Note: We understand that your choice of product may not always be available in store, despite being readily available on the website. If you are after a specific product, please get in touch with us - If we don't have it in stock, please allow 1-2 working days for the order to be sent from our warehouse. You will receive a call once the order is ready for collection. The in-store prices for products may differ to the prices listed on online.


Hammer House, 113-117 Wardour Street
London. W1F 0UN

Opening Hours

Monday - Thursday: 10:00 - 20:00

Friday & Saturday: 10:00 - 21:00

Sunday & Bank Holidays: 11:30 - 19:30

Closest Tube:  Piccadilly Circus 5 minute walk, Leicester Square 5 minute walk, Tottenham Court Road 8 minute walk

Telephone:  0207 287 5769


Amathus Soho Store Staff

Sam Wilson – Store Manager

Sam has been the Manager of Amathus Soho since the end of 2019, having started as a Wine & Spirits Advisor back in 2018.

He dabbled in the world of cocktail bars and restaurants for the best part of 8 years prior to joining the Amathus team and also graduated with an Engineering Degree from Warwick University before that.

His passion has always been the nuts and bolts behind spirits and how they came to be. He has both WSET Level 3 in Spirits & Wine and has planned to do his Diploma in the next few years. He can talk to you about anything coming from a still, and probably won’t stop.

When he is not working he loves sport, namely tennis and snooker, and has a more than a passing interest in documentaries. His top 3 favourite distilleries are St Lucia Distillers, Craigellachie and La Altena.

Favourite Tipple – Francois Voyer Cognac Grande Champagne Amathus Special Selection

Michael Huband – Assistant Manager

Michael is one of Soho’s Assistant Managers and he has been with Amathus since 2018. After a brief folly in teaching taught him to hate children (but love wine), he worked in fine dining restaurants and independent wine shops before moving to the big smoke. Michael literally opened his interview by declaring, “I’m pretty unfaithful – I love all sorts of wine,” but if he had to pick favourites, he would opt for anything Spanish, South African Chenin Blanc or quality Nebbiolo. But honestly, if it’s a decent bottle, he’ll drink it.

After two years working with Sam, he’s also now prone to dalliances with spirits (Cognac and Irish whiskey being particular weaknesses). He is passionate about wine education, having passed his WSET Level 3 courses in wine and in spirits (with the diploma a work in progress) and recently qualified as a wine educator. Outside of work, you can find him at your local theatre, sourdough bakery or bird-watching hide.

Favourite Tipple – Sandro de Bruno Soave


Joe Olding – Assistant Manager

Joe came to the drinks trade (as most do) accidentally.  After a degree in US literature followed by a move to London in 2010, he worked for a number of years in hospitality where he developed his fascination for and love of the world of wine.  Life in the capital was interspersed with stints on vineyards in Provence, South Africa and exotic Sussex before starting work with fine wine merchant Jeroboams then joining Amathus in December 2019.  

In his spare time he enjoys reading, writing, running, cooking, photography, making friends with the magpies that visit his south London balcony, shouting at people for using leaf blowers and desperately wants to make winemakers wakeup to their wantonly huge carbon footprints and how their vineyards can be havens of biodiversity.  

Like a wine geek cliché, he believes that at its best no grape in the world can rival the ethereal brilliance of pinot noir but also loves excellent viogniers, spicily oaked chardonnays and believes all dinners should start with a vesper martini.

Favourite Tipple – Elk Cove La Boheme Pinot Noir

Staff Favourites

The Amathus Soho store staff have also provided a full list of their favourite drinks.  You can view their favourite drinks by category by clicking on any of the links below:

View Soho Wine Faviourites

View Soho Whisky Favourites

View Soho Spirit Favourites

View Soho Liquers & Aperitifs Favourites